Jaganathan (Manu) Konar · DubaiReal sends from the Just Hype UAE Klaviyo account and the WhatsApp lifecycle stack beside it. Copy, design, build and send were all mine.
Rendered from the live Klaviyo templates. Tap any email to read it in full. Each one carries the job it had to do and what I would test next.
November 2025. One promotion, seven emails, each with a different job. Early access is the engine: it builds a list that hears about the sale first and gives the main send a warm audience to land on.
10 Nov · Tease
Something BIG is coming… and you’ll want in 👀
Whole base. One job: get them to sign up for early access.
12 Nov · Product focus
Top-rated backpacks. All function. All style. All on sale.
Show the hero products before the price. Second push for early access.
15 Nov · Access unlocked
Your Black Friday access just unlocked 🔥
Early-access list only. The sale opens for them, days before the public.
19 Nov · Reminder
Use Your Early Access Before It Expires ⏰
Early-access list, non-buyers. Deadline framing, nothing new added.
21 Nov · Live
BLACK FRIDAY IS LIVE ⚡ Up to 70% OFF!
Everyone. The main send, sized for inbox and mobile in one hero.
28 Nov · Gifting angle
For the Ones You Love ❤️ Flat 60% Off Starts Today
Same sale, new reason: buying for someone else.
29 Nov · Bestsellers
Your Favourites Are on SALE! Get Flat 60% Off Today
Last call built on social proof: what other people already bought.
Drawn from the live flow definitions in Klaviyo. Each split exists because the two audiences need a different message, not a different discount.
Nineteen automations and the broadcasts that sit next to the email programme, sent through the Meta Cloud API from a console I run. Same principle as email: one trigger, one job, one message.
Acquire
Convert
Deliver
Delight
Recover
Welcome · new opt-in
Hey name! ✨ Welcome to Hype! 🎒 So glad you're here. Shop the gear made for your child's age, just tap below. New in this week? See the latest: justhype.ae/collections/new-arrivals Cool on day one. Cool all year. Team Hype
Cart recovery · touch 1
Hey name, you left something behind! 🎒 Your product is still in your cart. Grab it before it's gone. Complete your checkout: link Team Hype
Cart recovery · touch 2
Hey name, still thinking it over? 🤔 Here's a little nudge: use code PAV20 for an extra 20% off. Bring it home! 🎒🔥 Still need reasons? 🚚 Free delivery over AED 200 💳 Pay later with Tabby or Tamara ↩️ Easy returns if it's not the one Don't miss out. Complete your checkout and we'll get it ready to ship: link Team Hype
Win-back · touch 1
We miss you name! 💫 Loads of new designs have dropped since your last visit. Come see what's new: justhype.ae/collections/new-arrivals
Complete the set · after delivery
Your product is looking lonely, name 🧩 Complete the set with the matching accessories. See what else comes in your print: link Team Hype
Review → store credit
Hi name! ✨ Thank you for that. We've added credit to your account for your next order. Make sure you log in with the same email at checkout to use it. Your store credit expires in 30 days. Team Hype
Points earned · loyalty
Hi name! 🤍 You earned points Hype points on order order. Sign in with the email you used at checkout to see your balance and what it is worth: justhype.ae/pages/loyalty-points-page Team Hype
Back in stock · waitlist
Hey name, remember this one? 🎒 You asked us to tell you when your product came back in stock, and it has. Take another look: link Team Hype
Free charm · July 2026
Hey name 👋 Free charm with every order. 🎁 Every Hype order comes with a fluffy charm to clip on the bag. Rainbow hearts, pom-poms, a sequin dolphin, a leopard print. A line-up worth collecting. Half the fun is finding the next one, so kids keep coming back. 🎁 One free charm in every order 🎒 Clips onto the bag, bottle or pencil case ⏳ While they last 👉 Grab yours below.
Back to school · last week, Sept 2026
⏳ You know how the last night goes. Uniform half ironed. Lunchbox missing a lid. And the bag still sitting on the list, name. This is the last week of Back to School. Pick the print, add the name, take one thing off that list tonight. Ahmed and Khadijah are already done. 🎒
Bottle customisation · Aug 2026
😴 Blending in? Weak. Every hype. insulated bottle comes with free customisation. 8 characters. Letters, numbers, whatever you want. Type it on the product page, select the color, it goes on in permanent vinyl, and it does NOT peel off in the wash. 🚫💦 The one up top went with COOL. That's 4 characters. Rookie numbers. 👀
Warehouse sale · June 2026
Summer warehouse sale, in person. Up to 80% off, one weekend, stock on the floor. Sent to the sign-up list built by the email teaser, then a last-day reminder with the final-day prices.
All from sent campaigns. A subject line has one job: earn the open honestly, so the email can do the rest.
Drops set the rhythm. Each drop gets a tease, an early-access window, a launch and a last call. Seasonal moments layer on top. One promotional mechanic live at a time, so the audience always knows what the offer is.
Engaged before whole base. Customers and non-customers get different welcomes. Cart value decides the recovery message. Category affinity decides the hero. Lapsed windows decide who hears from win-back. Channel consent is its own dimension, never assumed.
One variable per send: subject, hero, plain text against designed, discount against no discount. Winners fold into the standard template set. The flow ladder gets a proper review each quarter rather than constant tinkering.
Dedicated sending domain with SPF, DKIM and DMARC aligned. A sunset flow runs before anyone is suppressed. Quiet hours per market for SMS and WhatsApp. STOP is honoured everywhere and written back to the source. Complaint rate checked after every large send.
Assets from these accounts belong to those companies, so they appear here as what was built, not as screenshots.
Mumbai · DTC fashion on Shopify
Klaviyo built from zero: welcome series, browse and cart abandonment, post-purchase, replenishment and win-back. A festive-season calendar with sends segmented by category, region and basket size, and SMS added for the sale weeks. Creative direction for email, social and shoots.
Dubai · growth agency, e-commerce clients
Started in sales because the emails converted, then ran retention for the agency’s DTC clients. A standard stack rolled out to every client in the first month, on Klaviyo or Omnisend depending on list size: nine core flows, a monthly calendar, RFM and engagement segments, SMS opt-in with quiet-hours rules per market.
My own cold-email agency · US healthcare B2B
Sold and delivered cold email as a service, so the sending infrastructure was mine to run: domains, SPF, DKIM and DMARC, warm-up schedules, inbox rotation, daily bounce and complaint monitoring. Sequence copy written and tested by ICP and trigger, with HubSpot handling lifecycle stages and hand-off.
I trade funded accounts myself, so this is the lifecycle as a trader experiences it: lead, free trial, challenge, funded, payout. A sketch to argue with, not a plan. Same discipline as the retail work: one trigger, one job, one message.
Lead
Free trial
Challenge
Funded
Payout
Challenge failed · the second-account flow
Blowing an account feels personal before it feels rational. The flow respects that order.
Three rules I would hold to, and one edge
The answers I gave on the call, written down.